Writing a compelling pitch is the first step towards winning a project on Catalant. Clients review pitches and then schedule calls with those Experts whose pitches most clearly position themselves as a uniquely strong candidate for that particular project. This article will walk you through some best practices to keep in mind when crafting your pitch.
For reference, please see the Pitch Template below...
Tips on crafting a compelling pitch:
- Build Credibility & Tailor Your Pitch
What makes you the best candidate for this project specifically? Highlight your experience, positions, or accomplishments that are most relevant to the project. Clients can tell when pitches are generic, so make sure you are reflecting details from the project description in your pitch. - Demonstrate Past Success
Demonstrate to the client that you’ve done work like this in the past. Clients want to know that you’ve “been there before” and have successfully completed a relevant project. The best way to do this is to add past projects to your profile and include what the outcome or impact was of that work. Then when creating your pitch, select the past project(s) most relevant to this opportunity in the “Past Project” dropdown. - Highlight Your Approach
If you have a standard approach to this type of work, take some time to outline it. You should also use the project details to inform this section. Doing this will add to your credibility and demonstrate your ability to set direction and execute from the get go. - Conclude Your Pitch
Wrap up your pitch by asking any clarifying questions and offering to expand on anything in your pitch over a call. Ultimately, it’s up to the client if he/she chooses to schedule a call, but by suggesting valuable content that call could cover, you’ll encourage the client to consider taking next steps.
See below how this guidance can be applied throughout your pitch...
Have an expert on your team or in your network who would be a perfect fit for a Catalant project?
While we recommend that experts working independently create an individual Catalant profile here, pitches may be submitted on behalf of a member of your team. Keep the following things in mind when pitching for a member of your team:
Be clear about expert resources
Make it clear to the client that another individual or team member will complete the project.
Upload a full resume or CV
The client won’t be able to see your team member’s Catalant profile. Always upload a full resume or CV of the individual or team members who would work on the project.
Continuously set expectations
If a client requests a call, message the client to clearly explain who will join the conversation or lead the discussion.