Establishing and growing an independent consulting practice has never been easier. But you still need complete essential marketing tasks: Identify your brand’s value proposition, target your ideal clients, and differentiate your offerings to showcase the business impact you can deliver.
Whether you're an entrepreneur looking for part-time engagements to complete during ‘nights and weekends’ or already have a thriving consulting practice, this article will help you showcase your skills and connect with target clients.
Meet Prospective Clients Where They Are
Online marketplaces streamline interactions between two or more interdependent groups. We’re all familiar with how marketplace businesses like Amazon, eBay, and Uber have modernized ancient local physical bazaars, auction houses, and taxi services. On-demand talent Marketplaces like Catalant empower clients with access to a global ecosystem of independent consultants and firms. Experts can develop their own Marketing & Sales Strategy to thrive in this environment. Focus on what you know best and then consider your prospective client’s buyer journey.
A Common Consulting Project Buyer Journey:
- Awareness - a project buyer becomes aware that they need help completing a project. This may be because of resource constraints, a lack of internal expertise, or the need to move quickly to capture an opportunity.
- Consideration - a project buyer defines their business challenge and actively reviews and considers options. This could be posting the project to Catalant and interviewing several experts
- Decision - a project buyer evaluates options and chooses the right consultant for their needs.
Market your practice throughout these stages by building collateral that supports each step of the journey.